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Sunday, September 2, 2007

TRAI to stop the menace of unwanted calls now!!!


Vipul Baranwal is a chartered accountant who grapples with a tele marketer at least five times a day, often in the middle of important client meetings.

“Sometimes they call during meetings and that causes problems. They either ask for more leads or start talking about their products,” says Vipul.

Chairman of Telecom Regulatory Authority of India (TRAI) Nripendra Mishra feels that the end to this menace is not far off.

The National Do Not Call registry that already has 10,000 telemarketers registered with it may be able to stop the unwanted calls now.

“The first call will have a fine of Rs 500 and the second of Rs 1,000. And the third time the line will be disconnected,” says Mishra.

But how does one get on to the Do Not Call bandwagon?

  • Hutch customers can type “DND” and SMS that to 111 or fill up a form on www.hutch.in.
  • Airtel pre-paid and landline users can call 121 for help while postpaid customers can visit www.airtel.in for help.
  • Similarly BSNL customers as well as those of Reliance can go to the respective company websites.

Telemarketers who haven’t registered with TRAI however, will have their numbers disconnected if a consumer complains about unsolicited calls.

Those who have registered say the ruling concerns them but they are in no danger of being shut down.

“Now that we are going to make less calls, our conversion rate is only going to be better,” says President, Call Centre Association of India, Saim Chopra.

And telemarketers say they will toe the TRAI line.

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